Women-owned tahini brand brings its Premium Tahini to hundreds of additional Target locations
PHILADELPHIA — Soom Foods, the sister-founded tahini brand, has expanded its distribution at Target from 232 to 622 stores across 46 states. The expansion more than doubles Soom’s original Target footprint, making its Premium Tahini more accessible to shoppers nationwide.
The expanded distribution includes significant growth in California, Texas, Illinois, and Florida, along with first-time Target availability in states including New York, Massachusetts, Michigan, New Jersey, Washington, Connecticut, and Maryland.
“When my sisters and I started Soom, we wanted to make great tahini a staple in American kitchens,” said Amy Zitelman, co-founder and CEO of Soom Foods. “Expanding into hundreds of additional Target stores brings us closer to that goal. We’re excited for more shoppers to discover how much one jar can do, whether they’re making hummus, whisking together a quick dressing, or baking a batch of brownies.”
Made with roasted Ethiopian sesame seeds, Soom Premium Tahini delivers a silky-smooth texture and mild, nutty flavor that works in both sweet and savory recipes. It can be blended into sauces, drizzled over roasted vegetables, stirred into sesame noodles, or incorporated into baked goods. Each two-tablespoon serving provides 6 grams of plant-based protein, 3 grams of fiber, and is a great source of plant-based iron and calcium.
The expansion supports Soom’s mission to bring the tahini trusted by professional chefs into more home kitchens, giving shoppers an easy way to add flavor and versatility to everyday meals.
Shoppers can find Soom Premium Tahini in the peanut butter and nut butter aisle at participating Target locations, primarily stores with larger grocery departments. Soom is also available to order through Target.com.
To find a participating Target store, visit Soom’s store locator.
About Soom Foods
Founded by sisters Amy, Shelby, and Jackie Zitelman, Soom Foods is a Philadelphia-based, women-owned company on a mission to make tahini a staple in American kitchens. Known for its silky-smooth texture and mild, nutty flavor, Soom Tahini is used by thousands of professional chefs and home cooks in recipes ranging from hummus and salad dressings to cookies and brownies. Learn more at soomfoods.com.