Taiwan-made functional beverage brand debuts two product lines and invites buyers, distributors, and media to taste, play, and experience the glow at Javits Center, June 28–30
NEW YORK, NY — June 2026 — Swiiyo, a new-generation Energy × Lifestyle Functional Beverage brand distributed by Hojalicious (New York), will make its Summer Fancy Food Show debut at Booth #2344, Javits Center, June 28–30, 2026. The brand is extending a personal invitation to retail buyers, distribution partners, and media to stop by, taste both product lines, and experience what Swiiyo calls a "glow switch" — the moment a single sip shifts your energy and your mood.
Manufactured in Taiwan and rooted in the cultural spirit of the Taiwanese exclamation "Sui-yo" (水唷) — a spontaneous expression of delight — Swiiyo is built around one idea: that functional beverages do not have to be aggressive, heavy, or ugly to work.
Two Lines. Two Experiences. One Booth.
Swiiyo's Beauty Sparkling Series is a zero-calorie, zero-sugar functional sparkling water available in Rose Lychee, Grape Passion Fruit, and Muscat Grape (Unsweetened). Each can contains Activin™ Grape Seed Extract — one of only two grape seed extracts in the world to hold FDA GRAS designation — alongside Vitamin C, delivered in a fully carbonated, clean-tasting format designed for the modern beauty and wellness routine.
The Energy Popping Boba Drink Series offers a flat, fruit-based functional energy drink with real popping boba inside. The Orange Fusion flavor contains just 25 calories and 5 grams of sugar per can, with Taurine, Inositol, and Vitamin C — satisfying the boba craving without the sugar load.
Both lines are MSRP $14.00 per can, 12 cans per case, and currently available on Amazon and Yamibuy.
What to Expect at Booth #2344
Visitors to Booth #2344 are invited to taste both product lines and participate in two exclusive on-site activations:
- The Swiiyo Energy Station offers a hands-on experience where guests customize their own drink with real popping boba, add their favorite flavor, and seal it on the spot — limited to 500 cups per day.
- The Glow & Roll Challenge invites guests to follow @swiiyo, roll a branded die, and win exclusive Swiiyo merchandise including canvas tote bags, branded accessories, and sticker packs.
Retail buyers, distribution partners, and press are encouraged to schedule dedicated tasting appointments in advance by contacting [email protected].
About Swiiyo
Swiiyo is an Energy × Lifestyle Functional Beverage brand distributed by Hojalicious, New York. Manufactured in Taiwan, Swiiyo combines clean functional ingredients, real popping boba, and aesthetic packaging to create a new shelf position at the intersection of functional beverages, boba culture, and lifestyle design. The brand's philosophy: Energy, but make it beautiful.