WESTMINSTER, Cali. — June 2026 — Tam Bien Wholesale will introduce two authentic Vietnamese products at the 2026 Summer Fancy Food Show: Chicken Rice Porridge and Vietnamese Jelly Bone Broth, showcased at Booth #973.
Founded in 2009 and rooted in a family's food heritage spanning three generations, Tam Bien Wholesale has become a trusted name within Southern California's Vietnamese community. Through restaurants, food manufacturing, and specialty food distribution, the company has spent more than 15 years sharing traditional Vietnamese flavors with customers across the United States.
At this year's Summer Fancy Food Show, Tam Bien is introducing Chicken Rice Porridge as an approachable way for consumers to discover one of Vietnam's most beloved comfort foods. For generations, rice porridge, or cháo, has been enjoyed throughout Vietnam by children, adults, and seniors alike for its nourishing, comforting, and easy-to-digest qualities.
Designed for today's busy consumers, Tam Bien's frozen Chicken Rice Porridge can be heated in the microwave and enjoyed in just five minutes while preserving the flavors and traditions behind the original dish.
A key element behind the flavor and nourishment of the porridge is Tam Bien's Vietnamese Jelly Bone Broth. In Vietnamese cooking, a great bowl of cháo begins with a carefully prepared broth that provides depth of flavor, natural richness, and nutritional value.
Tam Bien's bone broth is made using a traditional slow-simmering process that draws out the natural sweetness and richness of the bones over many hours. The broth naturally develops a jelly-like texture when chilled, a characteristic often recognized as a sign of a well-made traditional bone broth rich in natural collagen and gelatin.
By introducing both products together, Tam Bien aims to showcase not only the convenience of its Chicken Rice Porridge but also the culinary foundation behind it: a broth prepared with the same care and techniques that have been used in Vietnamese kitchens for generations.
While Tam Bien is widely recognized within the Little Saigon community for its traditional Vietnamese specialties, the company developed Chicken Rice Porridge to introduce Vietnamese comfort food to a broader audience through a convenient and accessible format.
"Food has always been at the heart of our family's story," said Terry Nguyen, Founder of Tam Bien Wholesale. "Our goal is to share authentic Vietnamese flavors while making them accessible to today's consumers. Chicken Rice Porridge and our traditional Bone Broth reflect the comfort, nourishment, and care that have long been part of Vietnamese home cooking."
As consumers increasingly seek globally inspired foods that combine authenticity, wellness, and convenience, Tam Bien believes traditional Vietnamese comfort foods offer a unique and meaningful dining experience.
Visitors can experience both products at Booth #973 during the 2026 Summer Fancy Food Show at the Javits Center in New York City.
About Tam Bien Wholesale
Tam Bien Wholesale is a family-owned food company founded in 2009 in Westminster, California. The Nguyen family's food heritage spans three generations, beginning in Vietnam and continuing in the United States after immigrating in 1992.
Over the past 15 years, Tam Bien has grown from a local family business into a trusted brand serving Vietnamese American communities throughout the country. Today, the company develops authentic Vietnamese foods that honor traditional recipes while adapting them for modern lifestyles through convenient, high-quality products.
For more information, visit www.tambienfoodcorp.com.
Media Contact
Jenna Truong
Tam Bien Wholesale
Booth #973
Phone: (714) 400-6496
Email: [email protected]
Website: www.tambienfoodcorp.com