SAN FRANCISCO, Calif. - Varah Gourmet, a new premium snack brand from the team behind Varah Gourmet Luxuries, today announced the launch of its retail collection, making its products available to independent specialty retailers worldwide.
The launch marks the company's first expansion into retail, bringing the ingredient standards and globally inspired flavors that helped establish Varah Gourmet Luxuries into an everyday snacking collection. The initial lineup includes five products: Tikka Masala Nut Mix, Zaatar Spice Almonds, Masala Trail Mix, Thai Spice Cashews, and Masala Cranberries.
Inspired by the culinary traditions of South Asia and the Middle East, each product is crafted to deliver bold flavor while meeting the growing consumer demand for cleaner ingredients. The collection is made without preservatives, artificial flavors, or seed oils and is designed to support dairy-free, gluten-free, and low- or no-sugar lifestyles.
"Consumers are increasingly looking for snacks that offer both flavor and ingredient transparency," said Pooja Bhatia, founder of Varah Gourmet. "We've spent years building trust with our gifting customers by focusing on quality ingredients and distinctive flavor profiles. Varah Gourmet brings that same philosophy to specialty retail with products that are familiar enough to be approachable yet unique enough to stand out on shelf."
The retail launch builds on the success of Varah Gourmet Luxuries, the company's gourmet gifting brand, which has served customers for nearly a decade and has been featured multiple times in Food Network and BuzzFeed gift guides.
Designed for specialty retailers seeking differentiated products, the collection combines globally inspired flavor profiles with premium packaging intended to create strong shelf appeal. The products are currently available to wholesale buyers through Faire and Airgoods.
About Varah Gourmet
Varah Gourmet is a San Francisco-based premium snack brand founded by Pooja Bhatia. Inspired by flavors from South Asia, the Middle East, and beyond, the company creates globally inspired snacks made without preservatives, artificial flavors, or seed oils. The collection includes spiced nuts and trail mixes designed for today's ingredient-conscious consumers. Products are available to wholesale buyers through Faire and directly to consumers at varahgourmet.com.
Media Contact
Pooja Bhatia
Founder, Varah Gourmet
[email protected]
varahgourmet.com