Bringing Fun, High Energy, and Fresh Shelf Appeal to Specialty Cheese
SOUTH WOODSTOCK, VT — Fresh off a historic winning streak at the American Cheese Society Awards, as well as the partnership with Grafton Village Cheese, Vermont Farmstead Cheese Company is doubling down on its momentum with the official unveiling of a vibrant, comprehensive brand refresh. Designed to capture the playful, creative spirit of the creamery while honoring its 100% Vermont roots, the updated look brings a fun, energetic personality to retail cases nationwide.
The brand update includes redesigned packaging, logo and a revamped website, all aiming to make the cheese more accessible from the consumer to distributors. The bold visual hierarchy makes navigating the brand's diverse lineup—from farmhouse classics to inventive flavored cheeses— effortless and engaging for shoppers.
A Fresh Take on Vermont Craftsmanship
Vermont Farmstead's new identity leans into warmth, optimism, and approachable fun. The refresh communicates that high-quality, artisanal cheese doesn't have to feel formal or intimidating—it should be celebrated, shared, and enjoyed every day.
- High-Impact Shelf Presence: Bright colors, clear flavor cues, and a modernized logo ensure products pop in retail cases and grab immediate consumer attention.
- Approachable Storytelling: Simplified product descriptions and engaging typography invite everyday shoppers and seasoned cheese lovers alike to explore new flavors.
- Seamless Digital Ecosystem: A reimagined website and heightened social media presence will drive brand awareness and direct foot traffic to retail partners carrying the line.
"Our cheese has always been about bringing people together. This refresh reflects the energy, passion, and fun that our team pours into all the cheese we make. We're excited to offer a look that is not only visually stunning but undeniably magnetic on the shelf."
— Tess Mix, Farmstead Marketing Director
Turnkey Transition for Retail Partners
While the look is getting a major upgrade, Vermont Farmstead is ensuring a smooth, seamless rollout for buyers and distributors. The transition will maintain all existing UPCs, item SKUs, product pricing, and pack sizes, eliminating any need for backend system overhauls or administrative re-indexing.
The new packaging will roll out naturally to distributors and retailers over the coming months. Highresolution imagery, digital assets, and updated product specification sheets are immediately available for wholesale partners through the company's trade portal.
A Winning Streak!
The artisan world is taking notice! We are absolutely over the moon to celebrate a banner year of accolades for our hard-working creamery. Our fan-favorite Maple Bacon cheddar brought home the Gold at the prestigious American Cheese Society Awards, joined by our luscious Brie and Smoked Brie, which both secured Bronze. Plus, the honors didn't stop there—our elegant Lillé Coulommiers took the Silver at The Big E! These wins fuel our passion for crafting these fun and flavorful Vermont cheeses.
Learn More & Get in Touch
To learn more about the brand refresh, view the new lineup, or inquire about wholesale ordering, visit www.vermontfarmstead.com
About Vermont Farmstead Cheese Company
Founded in South Woodstock, Vermont, Vermont Farmstead Cheese Company combines traditional artisan cheesemaking techniques with creative flavor innovation. Utilizing 100% local milk, the creamery is dedicated to preserving the state's working landscape while delivering award-winning, accessible cheeses to tables across the country.