Yarmouth, ME (June 26, 2026) – WATCHAREE'S®, creator of award-winning Thai sauces and meal solutions, will unveil a new line of premium sweet heat spreads at the Summer Fancy Food Show, June 28–30, at the Jacob K. Javits Convention Center in New York City. The initial offerings - Lime Habanero and Sweet Chili Ginger combine vibrant fruit and spice flavors inspired by Thai culinary traditions and are being introduced exclusively to retailers and specialty food buyers attending the show.
Created by founder and Thai culinary artist Watcharee Limanon, the new spreads are crafted with premium ingredients and contain no artificial preservatives. Designed to deliver a balance of sweet, tangy, and spicy flavors., they can be enjoyed with toast, charcuterie boards, seafood, cheese, sandwiches, and even craft cocktails. Manufactured in the United States, the products reflect Limanon's ongoing focus on creating innovative flavor experiences while remaining true to the principles of quality, authenticity, and culinary craftsmanship.
“Consumers are increasingly looking for products that offer something unexpected and memorable,” said Limanon. “With Lime Habanero and Sweet Chili Ginger, we wanted to create versatile spreads that bring together layers of flavors in a way that feels both familiar and new. They can elevate everyday foods while inspiring creativity in the kitchen.”
The launch marks WATCHAREE'S entry into the growing sweet heat category, one of the most dynamic flavor trends in specialty food. By combining premium ingredients with globally inspired flavor profiles, the new spreads are designed to appeal to consumers seeking distinctive products that stand out from traditional jams, jellies, and condiments.
As a soft launch, the Fancy Food Show will provide retailers, distributors, and specialty food buyers with a first opportunity to sample the products and provide feedback ahead of broader market expansion.
Attendees are invited to visit booth #5110 to meet Watcharee Limanon, sample Lime Habanero and Sweet Chili Ginger spreads, and explore WATCHAREE'S complete portfolio of noodle meal kits, curry sauces, stir-fry sauces, and dipping sauces.
About WATCHAREE'S
WATCHAREE'S creates premium Thai sauces and meal solutions inspired by the culinary traditions of Thailand. Founded by Bangkok-born culinary artist Watcharee Limanon, the brand combines authentic recipes, clean ingredients, and modern convenience to help consumers enjoy restaurant-quality Thai flavors at home. WATCHAREEE'S products are plant-based, non-GMO, and gluten-free, and have earned sofi™ New Product Awards in 2022 for Thai Peanut Sauce and in 2023 for Thai Spicy Chili Sauce. The brand is manufactured by Thai Culinary Arts Studio LLC, a certified woman-owned small business that also develops custom Asian-inspired sauces and flavor solutions for private-label partners.
For more information, including our story, please visit www.watcharees.com
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