LAS VEGAS, NV — July 2026 — Whipzi®, the pioneering brand bringing multi-use flavor and plant-based color to everyday sweeteners, today announced its official expansion into Fresh Thyme Markets. This partnership secures prominent shelf placement for five of Whipzi’s premium flavors—Chocolate, Lemon, Orange, Strawberry, and Raspberry—within the retailer’s main sugar and sweeteners category across its midwestern footprint.
The Fresh Thyme rollout significantly builds upon Whipzi's rapidly accelerating commercial footprint, adding to an established and prestigious retail lineup that already includes nationwide availability at World Market and Meijer, alongside a regional presence in H-E-B and Central Market.
Unlike traditional baking ingredients, Whipzi's exceptional versatility has prompted retailers to position the brand directly in the main sugar and sweetener aisle. Whipzi serves as a direct 1:1 replacement for standard powdered sugar across a wide array of applications, including morning coffees, cold foams, specialty beverages, glazes, frosting, and everyday culinary uses. This strategic placement positions Whipzi as a major category disruptor in a commoditized, multi-billion-dollar sweetener aisle that has historically lacked active innovation.
The retail expansion arrives alongside massive commercial interest from the hospitality sector. Driven by a surge in B2B inquiries from bakeries, cafes, and beverage programs seeking clean-label efficiency, Whipzi has announced that it will actively scale its operations to focus on serving the intense demand of the food service industry in 2027. The brand’s "make-as-you-go" bulk versatility slashes back-of-house prep times and minimizes waste, making it an ideal high-performance ingredient for commercial menus.
The Fresh Thyme rollout comes on the heels of a highly successful first year in retail. With multiple flavor launches selling out within minutes on their website and coming off a powerful Q4 holiday season driven by regional high-velocity seasonal "in-and-out" programs with top-tier grocers including Meijer, H-E-B, and regional Albertsons banners, Whipzi has rapidly proven consumer demand for value-added sweetener innovations.
Driven by the velocity of last year's holiday push, major regional partners are transitioning Whipzi from temporary seasonal displays into permanent shelf placements within their center-store sweetener sets. Notably, Meijer has officially integrated Whipzi’s Vanilla and Raspberry flavors into their main everyday sugar reset. Additionally, a growing roster of regional grocery chains has signed on for upcoming seasonal in-and-out programs throughout the remainder of 2026.
"Securing placement in the main sugar aisle with a wellness-focused retailer like Fresh Thyme Markets—alongside our existing footprint at World Market, H-E-B, and Central Market—is a massive milestone for Whipzi as we breathe fresh air into a stagnant category," said Angela Powell, Founder and Owner of Whipzi. "For decades, the sweetener aisle has seen very little change or true disruption. Modern consumers are looking for flavor, clean-label convenience, and multi-functional products. Whipzi delivers exactly that—giving shoppers a premium, plant based sweetener that elevates everything from their morning beverage to their weekend bakes without synthetic dyes or messy extracts. Furthermore, the overwhelming pull from commercial kitchens has made it clear that food service will be a massive pillar of growth for us as we head into 2027."
Whipzi’s dye-free formulation offers home kitchen enthusiasts and specialty beverage makers a zero-waste, make-as-you-go solution with an extended 18-month retail shelf life. As the brand continues its rapid transition from a direct-to-consumer favorite to a national retail staple, it remains focused on building out strategic operations to support its accelerating multi-state distribution.
For more information about Whipzi’s product portfolio, retail availability, or partnership opportunities, visit whipzi.com.
About Whipzi®
Founded by U.S. Air Force veteran Angela Powell, Whipzi® is a category-creating sweetener and flavor brand that manufactures the market's first 1:1 flavored and naturally colored powdered sugar. Designed to streamline a vast range of applications—from coffee cold foams and specialty drinks to frostings and delicate glazes—Whipzi® eliminates synthetic additives and complex extract math to deliver premium value-add innovation to a stagnant $6.6 billion global sweetener industry.
Media Contact:
Angela Powell
Owner & Founder, Whipzi™
[email protected]
www.whipzi.com