WEST SACRAMENTO, Calif. (September, 2026) — West Indies Peppa Sauce (WIPS), the family-owned Caribbean condiment brand built on a four-generation-old recipe from Guyana, is now on shelves at Raley's Supermarket stores across Northern California and Reno, Nevada, as part of Raley's "Get Curious" program.
For nearly 90 years, Raley's has built a reputation as one of the country's most trusted supermarket chains by giving customers honest access to the people and stories behind their food. WIPS was built on the same idea: based on a 95-year-old pepper sauce recipe, WIPS is a brand founded not to chase the heat-seeker market, but to put an entire region's culinary heritage on the map.
"Our company was never about representing a single country in the Caribbean," said Randy Pulayya, Founder of West Indies Peppa Sauce. "We represent the 42 million people of the Caribbean diaspora, and our mission is to make sure that heritage has a permanent, proud place on mainstream grocery shelves. Landing in Raley's, a retailer that Northern California families have trusted for generations, means everything to us. It tells our community, and every new customer discovering us, that our flavors belong here."
WIPS product line includes two flavors — WIPS Red Scotch Bonnet, citrusy and bright, and WIPS Yellow Scotch Bonnet, tangy and savory — made with just a handful of natural ingredients, including real Scotch bonnet peppers and turmeric. The sauces are natural, gluten-free and vegan, and home cooks use them to marinate proteins, finish soups and curries, wake up pasta sauces, and even spike a cocktail.
For Raley's and its brands including Raley's O-N-E Market, Bel Air, and Nob Hill Foods, the partnership extends its commitment to sourcing from independent, family-run brands and giving Northern California's diverse communities food that reflects who they are — making the region an ideal market for WIPS to move from discovery to pantry staple.
"Raley's has always believed that the best food comes with a story attached," said John Lane, Senior Category Manager & Product Innovation at Raley's. "WIPS brings a story our customers haven't had easy access to before, four generations of Caribbean tradition, distilled into a jar. That's exactly the kind of discovery we want people to have when they walk down our aisles."
The brand's momentum has been building nationally: WIPS won the 2026 Startup CPG Shelfie Award in the Complex Flavor Sauce category, the 2024 and 2025 Spicy International Flavor Sauce of the Year Award in the Caribbean category, and was featured on Hot Ones Caribbean Edition — also named a Food Network favorite at the 2026 Summer Fancy Food Show.
WIPS Red Scotch Bonnet and WIPS Yellow Scotch Bonnet are now available near checkout in the Get Curious section at 48 participating Raley's locations across Northern California and Reno, Nevada.
For WIPS, this launch is about more than getting on the shelf — it's about staying there. Shelf space at a retailer like Raley's is earned through sales, and the brand is counting on Northern California shoppers to show that Caribbean flavor deserves permanent placement.
About West Indies Peppa Sauce (WIPS)
West Indies Peppa Sauce – WIPS is a family-owned business dedicated to bringing the authentic flavors of the Caribbean/West Indies to a global audience. Committed to quality, authenticity, and cultural preservation, WIPS offers a range of premium Scotch Bonnet pepper sauces available online and select retailers. WIPS won the 2026 Startup CPG Shelfie Award, the 2024 and 2025 Spicy International Flavor Sauce of the Year Award in the Caribbean Category and is featured on Hot Ones Caribbean Edition, Season 4.
About Raley's
Founded in 1935 in Placerville, California, Raley's is a privately held, family-owned grocery company operating stores under the Raley's, Bel Air Markets, Nob Hill Foods and other banners across Northern California and Nevada. Raley's mission is to change the way the world eats, one plate at a time, through fresh, transparent, community-rooted grocery retail.
Media Contact:
Shauna Vo Pulayya
Co-Founder, West Indies Peppa Sauce (WIPS)
[email protected]
(321) 278-6161
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