For many wholesale brands, trade shows are only half the work. The days and weeks after market are often spent manually creating line sheets, building catalogs, and following up with buyers. For Zia Pia, an artisanal Italian food distributor, that process has changed dramatically.
After implementing WizCommerce, Zia Pia reduced the time required to create line sheets and catalogs by approximately 50%, enabling the team to complete follow-ups for more than 150 customer interactions during a four-day trade show before the event had even ended.
Previously, creating customized materials for customers was a highly manual process. Building line sheets and curating product selections often meant that post-show administrative work stretched well beyond the event itself. As customer volume increased, it became increasingly difficult to keep pace while maintaining a personalized experience.
With WizCommerce, Zia Pia automated much of this workflow. Sales teams can now quickly create polished line sheets and catalogs, significantly reducing administrative effort and allowing more time to focus on customer conversations and selling.
The platform's AI-powered search and product recommendations have also improved the trade show experience. Instead of manually searching through products or printed catalogs, the team can instantly locate products and surface complementary items while speaking with buyers. This makes product discovery faster and helps customers explore a wider assortment of products during a single interaction.
"In some instances, it cuts my time in half. It helps me do my job better and faster," said Suzanne from Zia Pia.
The result has been a faster, more responsive sales process that keeps momentum going during and immediately after market. Rather than spending days catching up on follow-ups, the team can engage customers while interest is highest and move seamlessly from conversation to order opportunity.
As trade shows continue to be a critical growth channel for wholesale brands, Zia Pia's experience demonstrates how automation and AI can help companies improve productivity, accelerate follow-ups, and deliver a better buying experience.
Watch the testimonial here: https://www.youtube.com/watch?v=apk9aJrKj1I
Try out WizCommerce’s AI-powered order writing tool here.
To learn more about how wholesale brands are modernizing sales and order workflows, visit www.wizcommerce.com.