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Barilla Teams With Be My Eyes to Assist Visually Impaired

Specialty Food Association

Pasta maker Barilla has partnered with the Be My Eyes app which provides real-time video assistance to individuals who are blind and visually impaired.

A team of Barilla pasta professionals will field calls from app users who are cooking pasta at home. The professionals can answer questions around package labels, basic cooking instructions, and product availability from noon to 4 p.m. CST.

"Access to good, nutritious food and educational resources to create healthy meals is fundamental to who we are," said Laura Birk, vice president of human resources, Barilla Americas, in a statement. "Barilla is honored to be the first food company to partner with Be My Eyes and join their inspiring efforts to make the world more accessible for blind and low-vision people each and every day."

Related: Key Steps to Enhancing Website Accessibility; Buyers' Picks: A Plethora of Pasta.