Blue Apron recipes are now available with Amazon Alexa, allowing for easier home cooking and more culinary exploration. Customers can prepare their Blue Apron two-serving and four-serving recipes with hands-free instructions on Alexa-enabled devices. Individuals with Echo Show devices have the option to order select Blue Apron meal kits, no subscription required.
“We continue to add more product flexibility that addresses our customers’ diverse cooking interests and desire for unique flavors,” said Dani Simpson, Blue Apron’s chief marketing officer, in a statement. “Through this collaboration, Alexa customers in the U.S. can now prepare our delicious recipes in a new and convenient way.”
Blue Apron continues to look for ways to bring more convenience and ease to its customers’ cooking experiences, and the collaboration with Alexa helps expand on those efforts.
The cook-along feature on Alexa-enabled devices allows customers to follow step-by-step recipe instruction prompts, with the option to set the pace. In addition, a selection of meal kits is available to order each week and features a variety of Blue Apron favorites, including their Wellness offerings, Quick & Easy Family recipes, Butcher Bundles, Meal Prep, and more.
“Our current work with Alexa, along with our plans to expand our partnerships throughout 2022, are part of our efforts to substantially grow our customer connections, which we expect to be a key contributor to increasing our engagement and retention rates,” continued Simpson.
The collaboration with Alexa is part of Blue Apron’s plan to double the number of its partnerships in 2022, while continuing to invest in current brand and acquisition partners.
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