Captain Morgan unveiled today Captain Morgan Spiced Gold 0.0 percent, an alcohol-free alternative to Original Spiced Gold, a flavored rum.
Following the launch of alcohol-free beers and spirits from Diageo’s portfolio companies, which include Guinness 0.0 percent, Tanqueray 0.0 percent, and Gordon’s 0.0 percent, Captain Morgan’s offering is the largest brand and first dark spirit to join the market from the parent company, according to Captain Morgan.
"With the resurgence of rum as a drink of choice and the global alcohol-free spirit market set to increase, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative," said Samori Gambrah, global brand director at Captain Morgan, in a statement.
The product will first launch in Great Britain in September, followed by Estonia, Lithuania, and Latvia. Next year, it plans to roll out across Europe.
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