Food Lion has revealed that, in its fifth year, the Orange Bag campaign has helped provide 1.6 million meals for those in the U.S. facing hunger, surpassing the 1 million meal goal.
Food Lion Feeds, the company’s philanthropic arm that runs the program, was founded in 2014 to address food insecurity in the areas it serves. The Orange Bag campaign benefits Feeding America and local partner food banks throughout the company’s 10-state operating area.
“Everyone needs nutritious food to thrive, and in every community in America, people are working hard to provide for themselves and their families. Yet in 2021, 1 in 10 people faced hunger,” said Lauren Biedron, VP of corporate partnerships at Feeding America, in a statement. “We’re grateful for Food Lion and its customers for once again helping to provide millions of meals to neighbors facing hunger through the Orange Bag campaign.”
During the campaign, which ran from March 1–21, customers purchased specially marked Food Lion Feeds orange bags or made a cash donation at the register. Each bag sold helped provide five meals to Feeding America and local partner food banks.
“In the face of hunger, many families are forced to make difficult choices, and we know our neighbors count on us to help nourish their families,” said Kevin Durkee, manager of Food Lion Feeds at Food Lion, in a statement. “As part of our effort to address food insecurity, we thank our customers for partnering with us. We’re proud to support our food bank partners and local feeding agencies to fight hunger.”
Food Lion has helped provide more than 1 billion meals to individuals and families since 2014 and has committed to donating 1.5 billion meals by 2025.
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