FreshDirect has launched Rosé Express service in the Hamptons and Montauk, New York, which provides same-day service as well as two-hour wine, beer, and spirits delivery.
As part of this summer season service, FreshDirect has unveiled a Rosé Express-branded vehicle stopping daily at various locations, delivering rosé and other customer favorites locally, according to the retailer. Additionally, FreshDirect will host select activations through the end of the summer, with details to be announced at a later date. FreshDirect is also curating a special social media series on its social channels.
“With the anticipated summer season underway, there’s certainly cause for celebration with family and friends, and we are thrilled to launch Rosé Express, providing service, ease and speed to new levels,” said Farhan Siddiqi, interim CEO, FreshDirect, in a statement. “As a leader in food home delivery, we are always looking for new ways to enhance our customers’ shopping experience.”
Related: FreshDirect’s Myer on Bringing Products to Market; FreshDirect CEO David McInerney Steps Down.
Image: FreshDirect