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Giant Food Launches New Private Label Line

Specialty Food Association

Giant Food has launched a new private label Cook-in-Bag product line of meal solutions that will be available at all 164 Giant stores. The new line includes fourteen meat and seafood entrees that come pre-seasoned or marinated in an oven-ready bag, keeping preparation and clean up to a minimum. The line includes poultry, poke, and seafood offerings.

"Our Cook-in-Bag products offer flavorful and simple meal solutions, particularly at a time when many are experiencing cooking fatigue at home," said Tonya Herring, senior vice president and chief merchandising officer for Giant Food, in a statement. "These dishes allow families to explore new recipes that can be paired with any favorite side dishes with minimal preparation which helps to save them time so they can get back to what matters most."

Related: Giant Makes Donations to Local Food BanksGiant Food Uses Shelf Labels to Identify Minority-Owned Businesses.

Image: Giant Food