Online retailer Gopuff has acquired Liquor Barn, an independent chain of beer, wine, and liquor stores. The deal, which provides Gopuff with access to Liquor Barn's infrastructure, established customer base, and product assortment, further accelerates Gopuff’s scale and cements its leadership in the instant needs category.
“As a customer-focused business, we are delighted to partner with Gopuff. Through this partnership, we will continue to deliver beer, wine, and spirits and will add thousands of new items that our customers need in everyday life. We are excited to join Gopuff in their mission and forge the future of the instant needs category together,” said Jonathan Blue, chairman of Liquor Barn, in a statement. “The Liquor Barn team has built a trusted, strong brand, and Gopuff is the ideal partner to bolster the business into this next era of growth and meet customers’ evolving needs.”
The acquisition significantly accelerates Gopuff’s expansion in Kentucky and provides more customers in the state with access to immediate delivery of everyday items, said the retailer.
“We’re thrilled to partner with Liquor Barn, an incredible brand and team with loyal customers, as we bring the Gopuff experience to new customers across Kentucky,” said Daniel Folkman, Gopuff’s SVP business, in a statement. “This acquisition brings two customer-focused brands together to introduce new products and experiences while rapidly accelerating Gopuff’s geographic footprint in the region as we continue our expansion. We look forward to welcoming Liquor Barn to the team, becoming more deeply entrenched in the Bluegrass State, and serving as a go-to solution for new customers to fulfill their most sought-after instant needs.”
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Image: Gopuff