Gopuff Debuts Delivery in Under 20 Minutes

Gopuff has launched FAM20 which is delivery in under 20 minutes for $1.49 per order, for members of its FAM program. FAM membership is $7.99 per month or $79.99 per year and benefits include free delivery and 30 percent off more than 100 items. 

Gopuff stores its own inventory of about 4,000 products in hundreds of local micro-fulfillment centers, according to the company. During pilot testing, FAM20 orders were packed in Gopuff’s micro fulfillment centers in 90 seconds on average and customers received their orders in 17 minutes, with some orders completed in under 10 minutes. 

“Gopuff has always been designed to bring instant experiences to customers and today we are excited to take instant to the next level with FAM20,” said Gopuff CEO & co-founder Yakir Gola, in a statement. “We are excited to leverage our vertically integrated platform and culture of innovation to bring the fastest delivery speed at the most affordable price to our customers.”