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H-E-B Plans Two Dallas Joe V's Smart Shops

H-E-B plans to open two Joe V’s Smart Shop by H-E-B stores in Dallas, Texas. These locations are the first the grocer will open outside of the Houston area.

The Wheatland store is expected to open in late summer 2024 and the Buckner store will open in spring 2025.

“With the introduction of Joe V’s Smart Shop to Dallas, we are excited to build on our longstanding presence in the area and commitment to serve more customers in this dynamic and growing part of Texas,” said Roxanne Orsak, H-E-B COO, in a statement. “As a multi-format retailer, we have developed a variety of brands and formats to best serve our customers across the state.”

Joe V’s Smart Shop delivers a curated assortment of community-focused products, and high-quality products at lower prices, according to the retailer. The locations feature made-in-store H-E-B Bakery tortillas, H-E-B Sushiya sushi, Meal Simple chef-inspired meals, fresh cut fruit, organic selection, in-store baked breads and pastries, and in-store cut meat.

Each store is typically 55,000 square feet and employs about 150 employees. Joe V’s Smart Shop launched in 2010 and currently employs more than 1,500 employees across nine stores in the Houston area.

H-E-B currently operates Central Market stores across Texas and Joe V’s Smart Shop and Mi Tienda stores in the Houston area. H-E-B also operates Favor Delivery, an on-demand delivery service that serves many throughout the state.

Related: Why Trader Joe's Discontinues Items Frequently; Wegmans to Shutter Multi-Level Store