H-E-B debuted its rebranded Fresh Bites convenience store in Leander, Texas, Monday. The Fresh Bites banner offers customers a more comprehensive selection of fresh produce, prepared foods, and meal options, according to H-E-B.
The H-E-B convenience store in Lytle, Texas is undergoing renovations and will become a Fresh Bites in the coming weeks. The company plans to transition its remaining convenience stores; however, no plans or timelines have been set for these locations.
“At H-E-B, we’re always looking to provide Texans convenient ways to get their hands on quality, fresh foods that are good for them,” said Scott Campbell, H-E-B convenience store operations manager, in a statement. “With the introduction of H-E-B Fresh Bites, we’re bringing the freshest products to our customers who are on the go but want a better alternative to traditional convenience store snacks.”
H-E-B Fresh Bites locations feature several refrigerated cases stocked with items such as fresh produce, salads, sandwiches, and sushi made daily, meat and cheese snacks, fresh juices, kombucha, and Meal Simple options. Nutritious and wholesome products will be available in addition to typical convenience store offerings including soft drink fountains, beer and wine, and other snacks, according to H-E-B.
In Texas, H-E-B operates 12 convenience store locations in total, many of which also feature a True Texas Tacos stand, a taco eatery.
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