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Hungryroot Sources Mighty Yum

Specialty Food Association

Online grocer Hungryroot will source Mighty Yum's children-focused plant-based lunch kits.

The grocer is powered by artificial intelligence and uses predictive technology to sell meals tailored to customers' needs. 

"We are thrilled to announce Hungry Root as our first partnership. Their mission aligns perfectly with ours and this partnership represents the future of shopping," said Mark Elkman, Mighty Yum co-founder, in a statement.

Beginning in February, customers can also find the products at over 600 convenience stores across the northeastern U.S., in addition to Earth Fare and Berkeley Bowl. Mighty Yum, has recently announced partnerships with distributors UNFI, Kehe, and DPI, to help bolster market penetration.

Related: UNFI Expands Wild Harvest Line; Target Stocks Harvest Snaps White Cheddar