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Kind Founder Invests in Healthy Snack Brand

Specialty Food Association

Daniel Lubetzsky, founder of Kind Snacks, has invested in healthy snack brand Quevos. Lubetzky served as a guest judge on ABC’s Shark Tank, where Quevos co-founders Nick Hamburger and Zack Schreier pitched the brand’s introductory line of snacks that feature egg whites as the first ingredient.

According to Food Business News, Lubetzky offered $200,000 in cash and a $200,000 line of credit in exchange for 10 percent of the business.

Lubetzky's investment is a vote of confidence for both Quevos' snacks and co-founders Hamburger and Schreier, who impressed Lubetzky with their entrepreneurial spirit and life-long friendship turned partnership, according to Lubetzky. Leveraging his experience growing Kind from a small startup into a multi-billion-dollar global health and wellness brand, Lubetzky will help Hamburger and Schreier pursue their shared vision to bring the nutritional value of egg whites to new forms of satisfying snacks.

“I am excited to help Nick and Zack fulfill Quevos' potential,” said Lubetzky in a statement. “They have created a very cool and differentiated product with huge mainstream appeal. And I love that they've been best friends and partner entrepreneurs since childhood."

"Daniel is a partner and mentor who has been in our shoes building a health and wellness brand from the ground up through every stage of growth,” said Hamburger and Schreier in a statement. “We went into the Tank dreaming of making a deal with him, and can't believe we did! We're so excited to learn from him and to collaborate on helping more people enjoy Quevos!"

Related: Kind Reaffirms Commitment to Addressing Racial InequityKind Acquires Nature's Bakery.

Image: Kind Snacks