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King Arthur Baking Co. Adds New Products

Specialty Food Association

King Arthur Baking Co. has added six products to its offerings. They include four pancake mixes (Buttermilk, Carb-Conscious , Confetti, and Gluten Free Protein Pancake Mix), and Gluten-Free Confetti Cake Mix.

"Over the course of the last year and a half, so many people have found comfort and joy in baking," said John Henry Siedlecki, King Arthur vice president of innovation, in a statement. "As life begins to return to normal, King Arthur Baking wanted to ensure that we continued to meet the needs of all bakers with our growing portfolio of products.  This meant launching both new ingredients for scratch baking, as well easy-to-make mixes that allow bakers the flexibility they need as their lives get busier."

King Arthur has also added Organic Masa Harina, which bakers can use to create authentic Latin recipes, according to the company. King Arthur has also partnered with Mexican-born cooking personality Pati Jinich to create several masa harina recipes including Tortillas, Coricos, Tamales Tapatios, and Tamal de Cazuela.

"I'm so impressed with King Arthur's Masa Harina," said Jinich, in a statement. "My tortillas puff beautifully and my masa for tamales passes the float test every time — both marks of an excellent quality masa harina. Soft, malleable and airy, but still with a sturdy hold."

All new King Arthur Baking Company products are available online at and will be available in stores in September.

Related: SFA Member Companies Make B Lab’s Best For the World ListAlternative, Grain-Free Options Spur Baking Mix, Flour Growth.

Image: King Arthur Baking Co.