Kite Hill, makers of plant-based foods, is teaming up with Peloton Instructor Emma Lovewell to help people achieve their goals through the new "Gateway to Good" campaign.
"Our mission at Kite Hill is to help as many people as possible discover just how delicious plant-based eating can be, and to highlight the positive impact that a plant-based lifestyle can have on your mind and body and our planet," said Shannon Toyos, chief marketing officer for Kite Hill, in a statement. "Kicking off this partnership with Emma Lovewell is an overt symbol of our commitment to this mission, helping one person at a time discover all of the good that can come as a result of incorporating plant-based products into your lives.”
According to a recent survey, 50 percent of respondents said they would be willing to eat more plant-based foods if their family and friends ate more plant-based foods, which is why Kite Hill was inspired to team up with Lovewell—the ultimate motivator and coach—to encourage fans to unlock and share all the goodness that plant-based living can bring.
"Many people set out with new goals each year, like eating more plant-based foods. But they may be worried that they'll have to sacrifice the eating experience that they've come to love with traditional dairy products," said Lovewell, in a statement. "I'm thrilled to team up with Kite Hill to encourage others to make small lifestyle changes that will help them open their 'Gateway to Good’—good eating, good flavor, and good vibes.”
The campaign includes a special opportunity for consumers to showcase how they motivate others in discovering their own "Gateway to Good." Now through February 25, Kite Hill and Lovewell will invite fans to share how they have helped their squad discover the goodness of fueling their lifestyle with plant-based foods. Fans can enter by creating an in-feed Instagram video, photo, or an Instagram Reel using #GatewayToGood and tagging @kitehillfoods.
Those who enter will have the chance to win a year's supply of Kite Hill yogurt, along with a box of "Emma's Favorite Things," which features an array of her wellness journey must-haves.
To keep up the motivation, Lovewell has also curated two plant-based recipes in collaboration with Kite Hill—Blueberry Overnight Oats, and Savory Grain Bowl with Yogurt Dill Sauce—that fans can make and enjoy as they embark on their plant-based journeys together. The recipes are available on Kite Hill’s website.
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