Kroger said Monday it is reformulating select private label deli and bakery items. The changes come mostly to the Private Selection and Home Chef lines.
"From flavor profile to freshness and packaging, we have studied some of our most beloved Our Brands deli and bakery products to make these customer favorites even more fresh and delicious," said Dan De La Rosa, Kroger' group VP of fresh merchandising, in a statement. “We know how important these products are to our customers and we are committed to constantly improving to ensure these deli and bakery favorites are the best they can be."
Reformulated products include:
• Home Chef Fried Chicken
• Private Selection Signature Buttercream Cakes
• Private Selection Cinnamon Rolls
• Private Selection Cinnamon Crumb Cake
• Fresh Baked Chocolate Chip Cookies
The retailer said that the next reformulation will come to the company’s Private Selection croissants. Moreover, a new addition will soon come to the Private Selection lineup, a French Baguette priced at $1.49 per loaf.
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