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Meijer Launches Heat-and-Eat Meal Line

Specialty Food Association

Meijer has launched a line of restaurant-style, single-serve meals through their private label line Crafted Market. These meals are available at the deli section of all locations.

"We have a long history of centering convenience and quality in our deli experience for our customers, so expanding our ready-to-heat options just makes sense," said Marlys Roberts, Meijer merchandising director of deli and bakery, in a statement.

The meals come in two lines, Crafted Market and Crafted Market Signature, and features 12 varieties including Blackened Mac and Cheese, Teriyaki Chicken, and Chicken Asada.

"We know that sometimes doing your grocery shopping can work up an appetite, so we're pleased to be enhancing our heat-and-eat selection with this line full of fun flavors and classic favorites that customers can grab as they finish up their trip and enjoy soon after from the comfort of their homes," said Salwan Yaqo, Meijer deli buyer, in a statement.

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