Milk Bar’s truffles are combining with Taco Bell’s Crunchy Taco shell to form the new Strawberry Bell Truffle.
In a first-of-its-kind collaboration for the brands, the summer friendly dessert will be tested at Taco Bell and Milk Bar outposts in two major markets.
The Strawberry Bell Truffle’s vanilla cake is studded with strawberry pieces and soaked in strawberry milk. The cake is then filled with a sweet corn fudge center. The outside is coated with a sweet and slightly salty strawberry and sweet corn cake coating and studded with tiny pieces of Taco Bell’s Crunchy Taco Shell. The coating adds an unexpected burst of flavor and satisfying texture, according to the companies.
“A collab with our brilliant friends at Taco Bell has been on my bucket list for some time,” said Christina Tosi, chef and founder of Milk Bar, in a statement. “We white boarded ideas and R&D’ed to seemingly no end, but then the masterminds of our culinary team, led by VP, Anna McGorman, struck sweet gold with this unique dessert that packs such delicious flavor and is a true meeting of minds who love to color outside the lines. We’re pumped for you to take a bite!”
The treat will be available in-stores as a two truffle package for $2.99 through August 16, or until supplies last, at one Taco Bell restaurant in Orange County, California, and at two of Milk Bar’s flagship locations in the Nomad neighborhood of New York and on Melrose in Los Angeles.
“The Strawberry Bell Truffle is the first mashup of its kind to be served to consumers on a large, test scale from our brands. This one-of-a-kind truffle is the friendship-fueled fruition of a concept made possible by a mutual dedication to innovation,” said Rene Pisciotti, executive chef at Taco Bell Corp, in a statement. “Christina Tosi and her culinary team worked closely with experts within Taco Bell’s very own Test Kitchen on this collaboration, and we couldn’t think of better partners to learn from and team up with.”
The strawberry and corn flavor combination has been a years-long concept in the works for the culinary teams, as past collaborations at closed door celebrations sparked the desire to share these same test kitchen creations for fans on a wider scale. The duo’s first mashup, “Dessert Nachos,” was introduced to close friends of the brand at Taco Bell’s annual Friendsgiving event at Taco Bell headquarters in November 2018. The “Dessert Nachos” featured all of Milk Bar's signature cookies cut into triangle "chips" and coated with decadent dark chocolate fudge and vanilla cream "nacho cheese sauce," and then topped with sprinkles, chocolate chips, almond brittle chunks, and sweet and salty crunchies. The nachos were a hit and sparked the desire for additional test kitchen creations that would end Taco Bell meals with a little something sweet – and thus, the Strawberry Bell Truffle was born.
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