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Misfits Market Launches Pop-Up Mobile Tour

Specialty Food Association

Misfits Market is launching a pop-up mobile tour throughout the U.S. to celebrate the summer season and encourage people to learn more about the online grocery service that helps reduce food waste. Beginning today, Misfits Market will be traveling through 18 locations throughout the South and East Coast, as well as Chicago, in an eco-friendly pop-up truck at beachfront and lakefront locations.

In addition, the online grocer will raise funds to donate to Feeding America, which operates a network of food banks across the nation.

"With each new state we serve, including our recent launch in Texas, we get closer to our goal of eliminating food deserts by 2025. In places we don't yet deliver, we work to give back through trusted partners, which is why we're donating $25,000 to Feeding America," said Abhi Ramesh, CEO of Misfits Market, in a statement. "By bringing Misfits Market's pop-up vehicle to these 18 destinations, we're introducing more people to our shopping platform for sustainably-sourced foods that cost up to 40 percent less than grocery store prices. We are focused on providing everyone access to high-quality food, whether they live in a food desert or are on a beach vacation."

Throughout the tour, there will be opportunities for consumers to donate directly to Feeding America and earn discounts and freebies.

Everyone who signs up will receive an exclusive offer to save on their first two orders and a reusable water bottle. Pop-up visitors who donate $1 to Feeding America via Misfits Market's tour Venmo handle or share a photo of the experience on social media will receive organic fruit ice pops from Goodpops and upcycled co-branded stroopwafel cookies that Misfits Market created with Belgian Boys.

Those who sign up, share, or donate at each location will have the chance to win $250 towards Misfits Market groceries and are eligible for a grand prize of a year's worth of free groceries.

Related: Misfits Market Raises $200 MillionMisfits Market Expands Delivery Areas, Online Platform.

Image: Misfits Market