Back to Specialty Food News

Natural Grocers Makes Meal Deal Program Permanent

Specialty Food Association

Natural Grocers is making its good4u Meal Deal program a permanent offering. The initiative was introduced in April 2020 as part of the grocer’s broader effort to fight food insecurity.

The program will feature a rotating selection of meals at different price points, all of which include protein and organic vegetables. The meal selections available through October 31 include grilled chicken, burgers, chicken drumsticks, a sausage and veggie bake, and a frittata meal.

Past Natural Grocers Good4u Meal Deals have included chili, lentil soup, tacos, enchiladas, and quinoa bowls, with special editions for Mother's Day brunch and family nights.

"A lot of people think that healthy means expensive,” said Natural Grocers' co-president, Kemper Isely, in a statement. “But at Natural Grocers that is not true, and it has never been the case. When the pandemic hit, we knew finances would get tighter for our communities and our goal was to help ensure that our customers could afford to feed their families with nutritious, satisfying meals that were easy to whip up in their kitchens. With the positive response the program has received, we decided to keep it as part of our good4u commitment to our communities."

Related: Natural Grocers Joins Better Chicken CommitmentPCC Debuts Shared Values Meal Program.

Image: Natural Grocers