Nature Valley has launched the first plastic film wrapper designated as “store drop-off recyclable” by How2Recycle. This new packaging can be recycled with other eligible items at local participating retail stores including Target, Whole Foods, or Walmart.
Nature Valley Crunchy granola bars bearing the store drop-off symbol will hit shelves this spring and bring the company closer to achieving its commitment to 100 percent recyclable packaging by 2025. In addition, by not patenting this wrapper, Nature Valley is welcoming other foods brands to apply the technology to their product portfolios.
“This advancement led by Nature Valley demonstrates that big, innovative thinking can empower and enable consumers to take small steps, like recycling a wrapper through store drop-off, to make a significant difference in the health of our planet,” said Mary Jane Melendez, chief sustainability and social impact officer, General Mills, parent company of Nature Valley, in a statement. “It’s up to brands like Nature Valley and others in the snack industry to make these changes and do our part to protect the environment for generations to come.”
Related: Mars Food Sets Purpose Commitments; Additional Giant Co. Stores Reach Zero-Waste Status.
Image: Nature Valley