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Panera Unveils 'Ugly' Holiday Cup Collection

Specialty Food Association

Panera has introduced its limited-edition “Ugly” Holiday Cup Collection, a line of reusable cups that are designed to bring laughter to customers nationwide.

The retailer worked In partnership with viral TikTok star Emily Zugaya, a comedic social media personality and graphic designer, who created four satirical holiday cup designs that will be available as reusable cups.

"We're so excited to do something different from the rest this year with our 2021 Ugly Holiday Cup Collection launch in collaboration with TikTok sensation Emily Zugay,” said Eduardo Luz, Panera's chief brand and concept officer, in a statement.

"Our new holiday cups send a friendly message that while we may focus on décor, gifts, and holiday cards during this busy season, it's important not to lose sight of the things that come from within—joy, family, memories, traditions and, of course, the Panera coffee that will power you through the holidays.”

In addition, Panera’s unlimited coffee club is available for gifting in two- and three-month packages via the app and website. It includes two months of unlimited coffee for $15 or three months for $20.

Related: Starbucks Pickup With Amazon Go DebutsJeni's Releases Holiday Ice Cream Flavors.