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Pokeworks Introduces Cruise-Thru Lane

Specialty Food Association

Pokeworks has released a prototype for its first-ever Cruise-Thru Lane, a mobile order pick-up lane. Customers can order ahead online and pickup without having to leave their vehicles.

The first Cruise-True Lane is set to debut in Knoxville, Tennessee in the spring of 2021 and the brand has plans to integrate the lanes into its future restaurant build-outs, primarily in suburban areas.

"This year we've seen that safety, comfort and convenience have become the top priority for today's consumers. The Cruise-Thru Lane is just one way we've leaned into our commitment to innovation and adapting to better serve the needs of our guests, while maintaining delicious, high quality cuisine," said Peter Yang, chief development officer and co-founder of Pokeworks, in a statement. "It's our responsibility to listen to our guests and their needs while providing a solution without losing sight of the essence of our brand, which is the epitome of what the Cruise-Thru Lane is. We look forward to testing the prototype and continuing to grow as we continue to serve communities nationwide." 

Related: Sweetgreen to Open 'Drive-In' RestaurantAloha Poke to Test Ghost Kitchen Solution.

Image: Pokeworks