Delivery speed is becoming a top priority for online shoppers, according to new data from NielsenIQ, reports Grocery Dive. According to the firm’s Omnichannel Shopping Fundamentals Survey, 61 percent of consumers said they would like to have orders delivered as fast as possible, compared to 39 percent who said they would accept a slower delivery speed if it reduced the number of delivery trips or cut down on packaging.
Larger households and those with kids were more likely to desire faster delivery speeds, while people age 65 or older, Asian Americans, and millennials opted for delivery methods that were considered more environmentally friendly, according to the research. Full Story
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