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SEG Emphasizes Shopping Experience

Southeastern Grocers Inc., parent company and home of Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores, looked back on the moves made in 2023 to improve the customer shopping experience. Additionally, the retailer said that along with the SEG Gives Foundation it donated more than $3.7 million to its communities.

In 2023, the grocer focused on store revitalization and consumer experience. It said that it underwent 17 store remodels providing customers with improved, localized shopping experiences and enhanced offerings.

Over the year, SEG opened two Winn-Dixie stores in its home state of Florida: a ground-up store in the recently developed Apopka City Center in Orange County, and a location in a new College Park development in its hometown of Jacksonville.

The retailer also expanded its online shopping service for Harveys Supermarket and Winn-Dixie customers by launching curbside pickup. This year, it also announced a new exclusive product line Know & Love. Products are free from nearly 100 undesirable ingredients such as certified color additives, partially hydrogenated oils, high fructose corn syrup, and sweeteners such as aspartame, saccharin, and sucralose, according to SEG. New additions will roll out throughout 2024.

Last year, SEG and the SEG Gives Foundation donated more than $3.7 million to more than 1,300 community partners throughout the Southeast.

“Throughout 2023, we celebrated many WINNs as we worked together to improve our stores, support our neighbors, and lend a helping hand to community members in need,” said chief people officer Raymond Rhee, in a statement.  “As we turn the page on a new chapter in 2024, we look forward to another year of nourishing communities and fostering genuine connections–both inside and outside of our neighborhood stores.”

The retailer shared its goal for 2024 is to continue serving neighbors in need while investing in the communities it serves throughout its five-state footprint.

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