Convenience is an important channel for many specialty food makers; even unlikely brands have seen success in the space. Michael Sears has vast experience working with convenience buyers. During SFA's In the Know webinar, "Channel Strategy: Selling to Convenience Stores" he will share tips on what convenience buyers are looking for in a product, how to decide if the channel is a good fit for your product type, and how to take the first steps.
It takes place today, April 25 at 1 p.m. EST and is free for members and $19 for non-members. Register now.
Related: SFA Webinar Preview: Selling to Convenience Stores; Postolski Breaks Down Licenses, Strategic Partnership Agreements