Target revealed today that customers will be able to purchase Starbucks food and beverages when completing a Drive Up grocery pickup order. The Starbucks meal will be delivered to the customer’s car alongside the items for pickup shopped online via the Target mobile app.
Following a successful pilot, Drive Up with Starbucks is rolling out to Target’s more than 1,700 stores with both a Starbucks Café and Drive Up service, by early October. Target is the first retailer to offer this service at this scale, according to the company.
After placing a Drive Up order at a participating Target store and receiving a notification that it’s ready, a user will receive a prompt to place an order from the Starbucks menu. Upon making their Starbucks selections, they will click “Add for Drive Up” and pay for the order. Once the user arrives at a designated parking spot and indicates arrival via the app, the order alongside the Drive Up purchase will be delivered to their car.
Drive Up with Starbucks is rolling out to stores nationwide throughout the summer and early fall. The service is currently available in 24 states in the U.S. including California, New Jersey, New York, and Texas.
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