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Target Lowers Prices on Grocery Essentials

Target storefront

Target said today that it will lower everyday regular prices on approximately 5,000 frequently shopped items across its assortment. Impacted categories include milk, meat, bread, soda, fresh fruit and vegetables, snacks, yogurt, peanut butter, coffee, diapers, paper towels, and pet food.

The retailer has already reduced prices on roughly 1,500 items, with additional cuts planned throughout the summer.

"We know consumers are feeling pressured to make the most of their budget, and Target is here to help them save more," said Rick Gomez, EVP and chief food, essentials, and beauty officer at Target, in a statement. "Our teams work hard to deliver great value every day, and these new lower prices across thousands of items will add up to additional big savings for the millions of consumers that shop Target each week for their everyday needs."

Price reductions will be applied to both national brands and private labels like Good & Gather and Everspring in departments such as food and beverage, household essentials, and health and beauty products. New prices will be reflected in-store with red tags and can be found online.

A preview of some of the deals coming to Target stores include:

• Good & Gather Unsalted Butter (1 pound) now $3.79 (was $3.99)

• Good & Gather Organic Baby Spinach (5 ounces) now $2.99 (was $3.29)

• Prime Hydration Sports Drinks (16.9 fl ounces) now $1.99 (was $2.19)

• Jack's Frozen Pepperoni Pizza (14.3 ounces) now $3.99 (was $4.19)

• Thomas' Plain Bagels (20 ounces) at $3.79 (from $4.19)

• Pepperidge Farm Goldfish Cheddar Flavor Blasted Crackers (6.6 ounces) at $2.79 (from $2.99)

• Good & Gather Sea Salt Roasted Nuts (9.5 ounces) now $5.29 (was $6.89)  

• Clorox Scented Wipes (75 count) now $4.99 (was $5.79)

• Huggies Baby Wipes (16 count) now $.99 (was $1.19)

• Aveeno SPF 50 Sunscreen (3 fl ounces) now $13.19 (was $13.89)

• Persil Liquid Laundry Detergent (100 fl ounces) now $12.99 (was $13.69)

• Purina One Chicken & Gravy Cat Food (13 ounces) now $1.99 (was $2.39)