sofi™ Awards
HONORING CREATIVITY AND GREAT TASTE SINCE 1972
The Specialty Food Association’s sofi™ Awards have been honoring the best in specialty food for over 50 years. sofi™ Award brings with it exposure to food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, as well as the press.
Your products. Today’s tastemakers. One epic competition.
Meet the 2023 sofi™ Award Winners!
Click below to see 2023 sofi™ Gold and New Product Winners in each category.
Official sponsor of the 2023 sofi Awards
What to Know About the 2023 sofi Competition:
- The 2023 Product of the Year and New Product of the Year Awards will be announced live at the 2023 Summer Fancy Food Show in New York City..
- We've simplified our award levels to Gold and New Product.
- Our partner, Rutgers Food Innovation Center, will continue to manage the judging, with the entire process housed at Rutgers FIC.
What You Receive When You Win a sofi:
- Promotion at Specialty Food Association’s Fancy Food Shows attended by thousands of food buyers from all channels:
- 2023 Summer Fancy Food Show in New York City, June 25-27, 2023
- 2024 Winter Fancy Food Show, in Las Vegas, January 21-23, 2024
- SFA Media Blitz:
- SFA Press Release promoting all winners distributed to 400+ members of the trade media.
- Online galleries of winning products on specialtyfood.com (161k monthly users).
- Special section in the summer edition of Specialty Food magazine (34k subscribers).
- Features in SFA News Daily and the SFA Feed app (45k daily subscribers).
- All SFA social media sites (Facebook, Twitter, etc.) will promote the announcement of the 2023 sofi Award winners.
- sofi Branding Rights:
- Exclusive right to use the sofi™ logo in marketing promotion and on packaging.
- sofi digital toolkit to help you promote your product.
- sofi Trophy:
- Display the sofi trophy at your business and bring it to food events where you exhibit —it’s a recognized symbol of excellence and innovation.
- Display the sofi trophy at your business and bring it to food events where you exhibit —it’s a recognized symbol of excellence and innovation.
- SFA’s Product Marketplace:
- sofi Award winners are featured prominently on the SFA Product Marketplace throughout the year. Prospective Buyers can view winners for the current year in every category, as well as for all past years.
Winning a sofi Award isn’t just another trophy for your bookshelf – it’s a doorway to invaluable business opportunities and global recognition.
In order to participate in the sofi Awards, you must be a member in good standing of the Specialty Food Association.
