sofi™ Awards
HONORING CREATIVITY AND GREAT TASTE SINCE 1972
The Specialty Food Association’s sofi™ Awards have been honoring the best in specialty food for over 50 years. sofi™ Award brings with it exposure to food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, as well as the press.
Your products. Today’s tastemakers. One epic competition.
What to Know About the 2024 sofi Competition
- We've simplified our award levels. There will be one Gold Winner in each category as well as five new awards that will be presented live at the 2024 Summer Fancy Food Show in New York City:
- Product of the Year—Food
- Product of the Year—Beverage
- Outstanding New Product
- Outstanding Classic
- Outstanding Packaging Design
- Product of the Year—Food
- Our partner, Rutgers Food Innovation Center, will continue to manage the judging, with the process housed at Rutgers FIC.
What You Receive When You Win a sofi
- Promotion at Specialty Food Association’s Fancy Food Shows attended by thousands of food buyers from all channels:
- 2024 Summer Fancy Food Show in New York City, June 23-25, 2024
- 2025 Winter Fancy Food Show, in Las Vegas, January 19-21, 2025
- 2024 Summer Fancy Food Show in New York City, June 23-25, 2024
- Inclusion in the SFA sofi Media Blitz:
- SFA Press Release promoting all winners distributed to 400+ members of the trade media
- Online galleries of winning products on specialtyfood.com (161k monthly users)
- Special section in the summer edition of Specialty Food magazine (34k subscribers)
- Features in SFA News Daily (45k daily subscribers)
- Announcements of 2024 winners across all SFA social media sites (Facebook, Twitter, etc.)
- SFA Press Release promoting all winners distributed to 400+ members of the trade media
- sofi Branding Rights:
- Exclusive right to use the sofi™ logo in marketing promotion and on packaging
- sofi digital toolkit to help you promote your product
- Exclusive right to use the sofi™ logo in marketing promotion and on packaging
- sofi Trophy:
- A physical sofi trophy that you can display at your business and bring to food events where you exhibit—a recognized symbol of excellence and innovation.
Winning a sofi Award means more than adding another trophy to your shelf–it’s a doorway to invaluable business opportunities and global recognition.
To participate in the sofi Awards, you must be a member in good standing of the Specialty Food Association.
Meet the 2023 sofi™ Award Winners!
Click below to see 2023 sofi™ Gold and New Product Winners in each category.
