With the new 7Now Gold Pass subscription delivery service, 7-Eleven customers can get their delivery fee waived on a choice of more than 3,000 7-Eleven products.
For a $5.95 per month subscription fee, customers receive free delivery that typically takes 30 minutes. The 7Now Gold Pass service pays for itself in about three orders per month, according to the company.
"Our 7Now Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it—and now as often as they want without an added delivery fee," said Raghu Mahadevan, 7-Eleven senior vice president and chief digital officer, in a statement.
Subscribers with a basket subtotaling at least $10 will have the option to select a free product, such as a small Slurpee drink. Members of 7Rewards—the loyalty program in the 7-Eleven app where customers can earn and redeem points on most purchases—will unlock double the rewards when they order delivery using the 7Now Gold Pass service.
7-Eleven launched delivery in 2018 via 7Now, and the introduction of new offerings like the 7Now Gold Pass subscription delivery service is part of a companywide commitment to bring value to every customer experience, both in and out of the store.
All items available for order through the 7Now app will be available through the 7Now Gold Pass service throughout the U.S. Real-time tracking will let customers know when to expect their orders.
Related: Walmart Expands InHome Delivery; ShopRite Launches Robotic Deliveries.