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A Taste of the Southwest: Colorado-Based PRiMO Specialty Foods Launches Hatch Chile + Tequila Preserves

Specialty Food Association

DENVER (Oct. 11, 2021) – PRiMO, Colorado-based craft producers of Designer Condiments® for the fine food lover, has released a new Hatch Chile + Tequila Preserves to commemorate New Mexico’s iconic Hatch Chile season.

For an authentic taste of the Southwest with PRiMO’s signature creative touch, the Hatch Chile Tequila Preserves offer a spirited bouquet of smoky, sweet roasted chile flavors with assertive spice and a playful agave finish. Made with premium tequila, locally-grown-and-harvested roasted red and green hatch chile peppers from New Mexico, cane sugar, cider vinegar and non-GMO fruit pectin, this preserve will transport the tastebuds to the Land of Enchantment. 

The flavor architects behind PRiMO suggest pairing Hatch Chile Tequila preserve with Reblochon-style cheeses (Baetje Farms’ Beer Washed Vallée), a cellar-cured English-style cheddar with a touch of blue (Dunbarton Blue from Roelli Cheese Haus ), a camembert-style cheese (Bent River from Alemar Cheese), or a floral, French-style Alpine cheese (Spring Brook Farm’s Tarentaise). It also elevates the savory flavors of pulled pork and when added over vanilla ice cream, creates a pleasantly spicy boost to an otherwise simple dessert.

“We wanted to spotlight one of the most common, yet celebrated ingredients in New Mexican cuisine and put it on its own stage,” said Founder Vic Papazian. “The result is an incredibly versatile preserve for the chile lover who wants to enjoy this high desert delicacy in new and interesting ways.”

Hatch Chile + Tequila is always available online at iamprimo.com for $6.00 for a 4.5 oz jar. It can also be found at upscale specialty markets, including Whole Foods Markets in Colorado, New Mexico, Kansas and Texas.

ABOUT PRiMO Specialty Foods

PRiMO is a Colorado-based craft producer of designer condiments® for the fine food lover who likes to dollop, drizzle, pair, spread and schmear while having fun doing it. Keep up with the latest and stay hungry by following @yayprimo on Instagram.