The Fairtrade tea brand known for fun flavors and ethical sourcing will launch a new decaf black tea and an herbal & green tea selection box in retail in 2023
PITTSBURGH (Jan. 12, 2023) - Clipper Tea, the British-based Certified B-Corp tea brand committed to making a better cuppa, is offering U.S. tea drinkers two new and on-trend products made with the same high-quality, ethically- and sustainably-sourced ingredients and whimsical packaging the brand is known for: a 20-pack Organic Decaf Black Tea and an Organic Herbal & Green Tea Selection Box.
These latest options build on the momentum of 2022, when Clipper Tea announced a rebrand of its entire everyday line in the U.S. to better differentiate its offerings to a new generation of tea drinkers, including existing flavors Organic English Breakfast Black Tea, Organic Strawberry & Elderflower Herbal Tea, Organic Lemon & Ginger Herbal Tea and Organic Snore & Peace Chamomile & Lavender Herbal Tea, as well as the launch of three new flavors - Organic Earl Grey Black Tea, Organic Orange & Turmeric Herbal Tea and Organic Green Tea & Lemon.
Last fall, Clipper Tea also released two seasonal varieties - Organic Winter Apple & Cinnamon Herbal Tea and Organic Winter Spiced Berry Herbal Tea - that will continue to be available for a limited time to keep consumers warm through the winter tea season.
“At Clipper Tea, we hope to bring delicious innovation to the tea category with a sense of fun that meets our consumers' wants and needs,” said Heather Black, U.S. Marketing Manager. “The 80-pack Organic Decaf Black Tea has always been a fan favorite in the UK, so we’re excited to make it available in the U.S. in an easy-to-enjoy 20-pack. Our tea selection box makes it effortless to sample a variety of our teas or gift to a tea lover who appreciates charming packaging and ethical sourcing.”
Organic Decaf Black Tea: A New Variety to Impress
As a perfect complement to Clipper Tea’s current everyday line, the Organic Decaf Black Tea is a blend of Assam Fairtrade certified black tea that promises a rich, smooth and robust taste with malty notes and a balanced finish. While black tea is typically caffeinated, Fortune Business Insights projects an increase in decaffeinated tea consumption in the coming years, both due to its associated health benefits and increased consumer interest in caffeine-free beverages.
In addition to being a bestseller in the 80-pack currently available through Amazon, the Organic Decaf Black Tea was the 2019 winner of a UK Great Taste Award. The new 20-pack will also include individually wrapped bags with strings and tags, keeping each bag fresh and making them convenient to enjoy at home or on the go.
“As one of our most popular teas, we’re excited to offer this new 20-pack size for the increasing number of tea drinkers looking for a caffeine-free black tea. Our decaffeination process uses carbon dioxide, a completely natural resource, found in the air we breathe, making it a standout decaf black tea,” said Black.
Selection Box: A Cuppa for Every Personali-Tea
2021 trends in the tea industry shared by World Tea News demonstrated that variety packs have increased in popularity as they allow consumers the option to test more than one tea to figure out their flavor preferences, without the hassle or cost of buying multiple packs. Clipper Tea released an Organic Herbal & Green Tea Selection Box in August of 2022 that was perfect for samplers or beautiful and scrumptious gifting and in 2023 will be expanding its availability to retail.
The box includes teas sourced from across the globe as Clipper Tea’s expert team travels the world looking for the best tea gardens to source, select and blend every tea flavor to provide a perfectly delectable and balanced cuppa. The selection box includes Organic Lemon & Ginger Herbal Tea, Organic Snore & Peace Chamomile & Lavender Herbal Tea, Organic Strawberry & Elderflower Herbal Tea, Organic Orange and Turmeric Herbal Tea and Organic Green Tea & Lemon, with each bag individually wrapped.
Clipper Tea products come in recyclable packaging, with plant-based, biodegradable, unbleached and Non-GMO tea bags that are plastic free. All of the continuing and new flavors are USDA Organic, Non-GMO Project Verified and Certified B-Corp, with all black and green teas Fairtrade certified ($6.99 MSRP per 20-pack box; $19.99 MSRP per selection box). Each flavor is blended in Dorset, England, by Clipper Tea’s expert team to create unique, bright and bold flavor profiles. They are available for purchase in select retailers across the country and on Amazon, with distribution increasing through 2023.
Cuppas with a Conscience
According to the Tea Association of the U.S.A, consumers have started to shift their purchasing preferences, seeking teas that are eco-friendly and benefit the growers. Clipper Tea meets that need, with its Certified B-Corp, USDA Organic and Fairtrade certified tea flavors.
Clipper Tea is the world’s biggest buyer of Fairtrade certified black and green teas, supporting more than 114,000 farmers, workers and their families across the globe, and contributing $500,000 in Fairtrade Premiums in 2021. Fairtrade Premiums are an additional sum of money that farmers are given on top of the Fairtrade Minimum Price for their goods and democratically choose how to use those funds, whether it be for the community like schools or their farmers with empowerment projects.
In 2022, Clipper Tea’s parent corporation, Ecotone released its latest sustainability report and Food for Biodiversity action plan and shared that Ecotone was found to be the world’s highest-scoring global food business recertified as B Corp, meaning it and Clipper Tea are meeting high standards of verified performance, accountability and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In addition to its B Corp standing, Ecotone has a corporate charitable body, The Ecotone Foundation, that works in partnership with scientific organizations, institutions and non-profits to enhance knowledge about biodiversity and promote best practices and innovative initiatives.
About Clipper Tea
Clipper Tea is a different kind of tea company and a pioneer in ethical, sustainable tea production. The Clipper Tea story started with just two chests of finest-quality Assam tea, sold to local Dorset health food shops and cafes. Today, there are over 150 different Clipper Tea products sold in over 50 countries but all are still blended in their factory in Beaminster, Dorset in England. Its products never contain anything artificial and never will. In 1994, Clipper Tea became the U.K.'s first Fairtrade tea company and even helped to write the Fairtrade Standards. More than 25 years later, Clipper Tea is the world's largest buyer of Fairtrade tea, supporting more than 114,000 producers and their families across the world. Clipper Tea is part of Ecotone, the first multinational company to achieve B Corp Corporation status globally. To learn more, visit clipper-teas.us. and follow the brand on Facebook and Instagram.