The Winter Fancy Food Show will feature the Big Idea educational series, featuring consumer trends, market forecasts, and peer-led panels and critical business topics all three Show days.
Tomorrow’s lineup, taking place on the Big Idea Stage at booth 2027, includes the following.
10:30 – 11 a.m.
The Six Traits of Successful Co-Man/Co-Pack Relationships
2020 forever changed how we view and manage our supply chains, especially for critical contract manufacturing relationships. What are the new rules and evolved best practices for maximizing these relationships? How can brands get maximum supply chain ROI in 2023 and beyond?
In this interactive session, we will look at these issues from the perspective of the brands as well as their contract packagers and manufacturers, including contract terms, fulfillment levels, sustainability concerns, and sourcing issues.
Speaker: Carl Melville, founder, chief strategy officer, The Melville Group
11-11:30 a.m.
How I Buy with Wendy Robinson, Market Hall Foods
Learn about how buyers make product selections, work with makers and distributors, and perform category reviews.
Speaker: Wendy Robinson, program manager/senior buyer, Market Hall Foods
11:30 a.m. – 12:15 p.m.
Today’s Specialty Food Consumer: SFA Research Spotlight
Discover the most important trends in customer behavior that impact the specialty food business.
Speaker: David Lockwood, owner, Lockwood Consulting
1:30 – 2:30 p.m.
Understanding Trends in Retail, Foodservice and Beyond: A Research Panel
Join the great minds behind the data from three major firms in the specialty food space for a discussion of current trends and movements in our industry.
Speakers: Laurie Demeritt, CEO, The Hartman Group; Mike Kostyo, vice president, Menu Matters; Sherry Frey, vice president of Total Wellness at NielsenIQ.
2:30 – 3:15 p.m.
The Real Value of Specialty Foods
More than ever before, specialty foods have become strategically important in driving retailer profitability and shopper loyalty. However, there has been little past research validating and quantifying these beliefs. This new research from the Specialty Food Association - Understanding the Real Value of Specialty Foods - dives into exactly how and to what extent specialty foods are critical to driving retailer success. This presentation will explore and quantify the role of specialty foods in driving customer trips and building retailer profits. In addition, it will explore the growth of private label specialty foods and their impact on retailer success and manufacturer opportunity.
Speaker: Jim Wisner, founder, Wisner Marketing, LLC
3:30 – 4 p.m.
SFA Open Mic
SFA Open Mic is an area where emerging brands can practice pitching their product live on the Show floor. Receive feedback from an industry expert, gain exposure, and take your brand to the next level.
A full lineup of Big Idea programming can be found here.
Related: SFA President Shares Show Highlights; SFA Podcast: Naturally Fresh Flavor With Juan Stewart, Frescos Naturales.