NEW YORK CITY – May 21, 2021 – bumble & butter, known for their organic, award-winning granolas, today announced a rebrand to Jamie’s Farm, effective immediately. The transition to Jamie’s Farm represents a deeper alignment with the company’s core values and long-term goals with no change to current product lines. The new branding will be used across all locations, including a new website and social media presence.
Jamie Kim, founder of Jamie’s Farm, dreamt of opening a world-class restaurant. Along the way, Jamie began making granolas instead, to elevate the everyday pantry, which turned into her main product line. Jamie’s Farm is a reaffirmation of Jamie’s broader goal: use thoughtful culinary techniques to develop products that are unique, luxurious, and flavorful, while staying accessible.
“I am incredibly excited to be on this journey that started as bumble & butter and now continues with Jamie’s Farm,” says Jamie Kim. “The new brand builds upon our previous accomplishments and sets the table, so to speak, for new ideas yet to be released.”
Granola flavors customers have come to know and love will still be purchasable under the new Jamie’s Farm name. Flavors include Vanilla Bean with Sour cherries, which won the 2020 Silver sofi™ Award in the Granola/Cereal category, Rosemary with Currants which won the 2021 Silver sofi™ Award in the Granola/Cereal category, and Aged Cheddar with Black Pepper.
You can find Jamie’s Farm’s online at https://www.jamies-farm.com, on Instagram @jamiesfarmnewyork, or in select stores nationwide, including Erewhon, Whole Foods, Wegmans, and Amazon.