Nearly 1,500 Products Competed for Top Specialty Food Association Awards
Brooklyn, New York (May 06, 2021) – Café Grumpy has won the silver award in the Tea And Coffee (Ready-To-Drink) category as part of the Specialty Food Association’s (SFA) 2021 sofi™ Awards, a top honor in the $158 billion specialty food industry.
Café Grumpy’s Ready-to-Drink Cold Brew Coffee was one of 130 winners selected from nearly 1,500 entries across 49 product categories. Products are judged in an anonymous sampling for taste - including flavor, appearance, texture and aroma - ingredient quality, and innovation. The sofi judging was held at the prestigious Rutgers Food Innovation Center in April following strict safety guidelines.
“We are thrilled that our Ready-to-Drink Cold Brew Coffee has won a silver sofi Award,” says Caroline Bell, Co-owner of Café Grumpy. “We worked hard to create a cold brew that matched the quality and taste of the specialty drinks we serve in our coffee shops and are proud to be recognized by the industry for our beverage.”
Café Grumpy’s Ready-to-Drink Cold Brew Coffee is brewed in small batches in their Brooklyn facility with cold, filtered water, the highest quality arabica beans sourced from partner farms and a long overnight steep. The carefully designed brew method yields a drink that is sweet and strong with hints of caramel and dark chocolate which can be enjoyed straight up, over ice or with a splash of your favorite milk. No preservatives, artificial ingredients or sugar. Packaged in sustainable Tetra Pak prisma aseptic packaging. Available for purchase at specialty grocery shops around the Northeast, Cafe Grumpy’s retail locations and online at www.cafegrumpy.com.
The sofi Awards competition is open annually to members of the Specialty Food Association. The Awards have been given each year since 1972. They recognize extraordinary specialty food and beverage products and the people who create them.
Café Grumpy is an independently owned coffee company founded in 2005 by husband and wife team Caroline Bell and Chris Timbrell in Brooklyn. Sourcing specialty coffee and maintaining positive relationships with coffee producing partners is the foundation of Café Grumpy’s coffee program. Roasting is done in their Greenpoint facility on a vintage Probat roaster. Through their wholesale and beverage programs, Café Grumpy is excited to share its unique cafe experience with a wider audience. Certified Woman-owned Business Enterprise. Member of the National Coffee Association, Specialty Food Association, Specialty Coffee Association, Brooklyn Chamber of Commerce. Whole Foods Market’s NorthEast Supplier of the Year Award recipient 2019.
The Specialty Food Association (SFA), is the leading trade association and source of information about the $158.4 billion specialty food industry. Founded in 1952 in New York City, the SFA represents makers, importers, retailers, distributors, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which honor excellence in specialty food and beverage; Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report; the Product Marketplace database, featuring specialty foods and beverages in 161 categories and sub-categories; Infinite Aisle, a new ecommerce marketplace that enables SFA Members to make buyer-maker connections and sales year-round; and Specialty Food LIVE!™, a digital marketplace experience.