Hello Kitty cotton candy powers skyrocketing sales in 2023 and expects further growth in 2024 with addition of new flavors.
DES MOINES, IOWA, JANUARY 19, 2024—Chocolate Storybook, a Des Moines based confectionery company, acquired the Hello Kitty & Friends license and launched a successful product line of 8 everyday & seasonal cotton candy flavors in 2023 and plans to continue the expansion in 2024. Chocolate Storybook will showcase the products at the 2024 Winter Fancy Food Show, January 21-23, located at the Las Vegas Convention Center, Las Vegas, NV. Attendees are invited to visit Chocolate Storybook at booth #1138 to learn more.
Chocolate Storybook sells 40+ unique flavors of gourmet cotton candy nationwide. "We're thrilled with the runaway success of Hello Kitty this past year," said Meg Shearer, owner of Chocolate Storybook. "the tubs outperformed our massive everyday flavor line and became instant top-15 sellers." The line includes three everyday flavors, three holiday flavors, one Valentine's Day flavor and one Easter flavor.
Shearer attributes the success to Hello Kitty's multi-generational appeal among fans around the world. Building on this momentum, Chocolate Storybook plans to launch new Hello Kitty seasonal and everyday flavors in 2024. The new product launch also coincides with the celebration of Hello Kitty's 50th anniversary in 2024, to which Shearer anticipates further increases in sales.
The Hello Kitty & Friends product line is sold in their standard sized tub in department stores and retail shops nationwide, as well as on Chocolate Storybook's ecommerce platforms including their website, Amazon, Walmart and Faire.
For more information about Chocolate Storybook and its products, visit www.mygourmetcottoncandy.com or follow them on Facebook (@mygourmetcottoncandy) and Instagram (@mygourmetcottoncandy).
About Chocolate Storybook
The Chocolate Storybook, founded in 1986, started out making fine chocolates and has a loyal following in Des Moines, Iowa. In 2013, owners Steve and Meg Shearer bought another company that came 20 commercial cotton candy machines. Meg began developing classic as well as unique flavors, many of which are made with no artificial ingredients. In 2019 they built a 16,000 square foot production facility to accommodate their growing sales. In 2022, they finished an addition at the factory to accommodate more production.
As the industry leader in gourmet cotton candy production, their techniques, packaging and recipes are unlike any of the competitors. Eye-catching labels and flavors draw in the buyers. The company now sells over 40 gourmet flavors of cotton candy to thousands of new-found fans nationwide.
###