Back to Member Press Releases

Chookie and SnackTree highlight resolutions last all year "love notes" for Valentine's

Specialty Food Association

[Livingston, NJ, February 14—] Chookie and SnackTree are encouraging health and food influencers to make their new year resolutions last all year. The initiative is part of their good is good for youTM campaign to highlight the idea that good taste and eating healthy can go hand in hand this Valentine’s Day. 

In recent months, NJ based, chewy healthy cookie bar brand, Chookie has put in place several initiatives to inspire there is always room for more goodness with one idea: snacking can have a conscious and taste delicious too. The chewy healthy cookie bars are made with plant-based, non-GMO ingredients you don’t have to sound out.  

This February, Chookie + SnackTree have sent hundreds of stakeholders kits containing note cards which messages can be written to pen gratitude the old fashioned way and chewy healthy snacks. When sent, using the pre-postage stamps also included in the kits, the cards arrive to the writer’s friends and family when they least expect it. 

Zev Ziegler, Principal  + Founder at Chookie, said: “All of us owe a huge debt of gratitude, every day. We hope these love notes serve as reminder of the importance of honoring all things good in our lives and reflection. Thanks does it.”

Barry Witrock, Sales + Marketing Director at SnackTree said: “Instead of trying to maintain a revolutionary diet, exercise routine or organizing goal that we set for ourselves during the new year, we hope to inspire ourselves and the world around us to start small – because doing good works.” 

Chookie Valentine’s Day activities also includes teaming up with health and nutrition influencers. The company has encouraged Instagram users to write messages of gratitude to their future-selves on the influencers post or Chookie.com, where a virtual writing station invites users to let it all out "the heart way". The company sends back the notes when writers least expect it. 

Ziegler added: “Most of us are celebrating Valentine’s Day by scintillating the people in our lives care. It’s wonderful. And we should do the same for ourselves from time to time. In fact, why not start today?”

Put in a letter at: chookie.com

Find out more about Chookie new line of Oatmeal Raisin chewy healthy cookie bars at: chookie.com

About Chookie:

Committed to ‘intentionally delicious, accidentally nutritious’, life is simpler at Chookie. Established in 2021 in New Jersey, Chookie is a start up cookie bar brand. The Chookie team is constantly trying new stuff, and their team is always looking forward to snack time. For more information visit www.chookie.com

About Snacktree

Snacktree International has been in business over 25 years distributing specialty snacks and beverages to accounts nationwide including GNC, Whole Foods, Fairway, Walgreens, Duane Reade, schools, hospitals, supermarkets, gourmet groceries, and hundreds of independent health food stores