DoorDash recently partnered with The Save Mart Companies to bring Save Mart, Lucky, and FoodMaxx locations to the DoorDash Marketplace. Additionally, the company has expanded alcohol delivery in New Jersey.
“We are excited to extend the reach and accessibility of our fresh quality offerings, local favorites, and everyday essentials with DoorDash to strengthen our commitment of providing grocery solutions for busy people and families seeking convenience and value,” said Tamara Pattison, SVP and chief digital officer at The Save Mart Companies., in a statement.
Consumers across California and Nevada can access these retailers on DoorDash to get groceries delivered the same day in under an hour, on average, directly to their door.
“DoorDash launched on-demand grocery delivery in 2020, empowering grocers with the tools and technology they need to reach new and loyal customers wherever and however they choose to shop. Today, millions of consumers shop DoorDash’s grocery category each month, and more new consumers to the online grocery industry start with DoorDash than any other platform,” added Fuad Hannon, VP of new verticals at DoorDash, in a statement.
Hannon told SFA News Daily that this decision plays into Door Dash’s overall grocery strategy wherein the delivery app helps digitize local businesses in the communities they serve so that they can better meet shoppers wherever they are and however they choose to shop.
“We’ll continue bringing on regional grocers that do well in their area,” Hannon told SFA News Daily. “In thinking about Save Mart, for example, they are very strong in Northern California. So, what you will see [on DoorDash] are more regional and local merchants.”
DoorDash also said that it is the first third-party platform to offer safe alcohol delivery in New Jersey.
“This is a huge step forward for consumers across New Jersey who will now be able enjoy the convenience of having alcohol delivered safely to their doors from their favorite local businesses through the DoorDash platform,” said Erik Ragotte, DoorDash's general manager of alcohol and convenience, in a statement.
Hannon added that the company is very proud of their safety standards, which came out of extensive conversations with the local government and local regulators.
When discussing the food delivery app’s niche, Hannon shared the intention to appeal to the “middle of the week” shopper, an emerging shopper type that has developed alongside retailers’ push for omnichannel.
Other businesses have the weekly $150+ orders down, said Hannon. We are interested in the mid-week $30-40 necessity run.
He added that add-on services like Double Dash, which allows customers to purchase products from a store that is located on the route from a primary order to the delivery address, helps to create more convenience, particularly when addressing mid-week needs. Now, for example, someone can get ingredients for the next day’s home-cooking recipe alongside that night’s takeout.
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