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Functional Foods Meet Fancy Foods - as new healthy supplements to be Introduced at the NYFF Show

Specialty Food Association

May 15, 2022 Fairfield NJ  Immunity Goodness®, a laboratory and manufacturer that creates branded and private label functional edible foods will introduce their brands of healthy and wellness gourmet foods at their initial appearance at the June NY Fancy Food Show [booth 2256].  One of the leading movements in specialty foods, post pandemic, is that consumers are seeking functional foods to optimize their health. Some are looking for specific beneficial nutrients; others focus upon nutrient-filled, clean-label functional foods in convenient formats to support their active lifestyles. Smart brands are now formulating their products with high-quality nutrients and other functional ingredients to create competitive products that can stand out in the crowded marketplace. The opportunities to innovate are endless with a vast array of versatile supplement ingredients.

Tressa Kennedy, Director, Membership at the Specialty Food Association opines: “As our mission at the SFA is to champion members to deliver innovative products, we are very interested in the growing functional foods category.  Consumers are looking for their foods to offer additional health benefits.  We are looking to add members in this category to assist the SFA in this gourmet growing segment".

Immunity Goodness’s team of Pharmacists, Doctors, Scientists, Culinary Trained Chefs, and Flavor Technologists work with science backed vitamins, minerals and plant-based ingredients to create truly delicious supplements.  Our experience includes infusing ingredients from Ashwaganda to Wasabi, including Caffeine, CBD, Collagen, Melatonin, etc.  Examples exhibited include chocolate formulations for immunity boosting, healthy eyes, rest and relaxation, energy, glutathione enrichment and kids multivitamins.  Related is the introduction of the SweetMoodz™  collection of infused tins.  Hard candy examples include CBD dosed lollipops and hard candies.  Immunity Goodness works directly with ingredient suppliers, manufacturers, brands and retailers to create private and white label functional foods.  In May, the company recently was awarded the prestigious Supplement Supplier of the Month from Natural Ingredients Executive magazine and has been featured on CBS TV2 New York.

All of our chocolate is certified CocoaTrace – Fair Trade –a  sustainable cocoa sourcing program that focuses on better tasting chocolate and creates value for all, from farmer to consumer.

The Immunity Goodness® brand, part of ChocolateText®  is a division of Nouveautes, Inc –with 30 years experience.  The company is located in Fairfield, NJ and works in a FDA certified cGMP compliant facility. 

Due to limited trade show time, qualified Media are invited out to visit our northern NJ  facility and meet with the design team and Chefs to better understand fuctional foods and the infusion process.  Inquire at the show or via email below.