Great Eastern Sun Trading Company launches a redesigned website on the Shopify Inc. platform with a focus on improving all aspects of the online shopping experience for customers.
Asheville, NC -- November 2, 2022 - Great Eastern Sun Trading Company, manufacturer of Miso Master Organic Miso and importer of other natural and organic food brands is thrilled to announce the launch of its redesigned website built on the Shopify, Inc. platform. The redesigned site is focused on improving usability, reducing shipping costs and providing a familiar, simple, and seamless experience for customers across devices.
"We've put a lot of thought and care into this redesign," says Digital Marketing Director, Mollie Allen. "Our aim was to assess how and why customers interact with our site and ensure those touchpoints are as intuitive and user-friendly as possible. Our mantra for the redesign was Improve. Inform. Inspire. These three words were always front-of-mind as we worked through the project."
The redesigned site provides users with several ways to shop Great Eastern Sun's diverse catalog of natural, Asian, and globally inspired products. Users can easily shop by brand, diet, or certifications (such as certified gluten-free) and refine results to discover even more products that fit into their lifestyle needs. Users familiar with Shopify will benefit from integration with the Shop app, and the always popular original Great Eastern Sun recipes can now be easily sorted, printed, shared, and pinned.
"We've always had a site to service customers who may not be able to find our products locally. Since the events of 2020, we have seen a sharp and sustained increase in online shopping. This increase prompted us to explore avenues for improving user experience from the moment they land on our site to the moment they receive their order," Allen adds.
Great Eastern Sun Trading Company offers eight natural food brands: Miso Master Organic Miso, Emerald Cove Organic Sea Vegetables, Emperor’s Kitchen Organic Asian Condiments, Haiku Organic Japanese Teas, Sweet Cloud Organic Sweeteners, Organic Planet Organic Asian Noodles, and the recently launched HealthSavor line of organic miso-infused condiments.
Located in Asheville, North Carolina, Great Eastern Sun Trading Company has been committed to bringing organic Asian-inspired foods to American consumers for more than 40 years. In addition to their large catalog of organic, non-GMO, kosher, and gluten-free products, Great Eastern Sun is a certified plastic neutral company, supporting waste management programs in developing nations around the world while preventing millions of pounds of low-value plastics from entering the natural environment and oceans.