Dry January continues to gain popularity among the "sober curious" looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Hairless Dog Brewing Company has introduced Dry January Survival Kits, which include a choice of the three Hairless Dog zero percent alcohol by volume craft non-alcoholic beer varieties and merchandise.
Many businesses brew their non-alcoholic beers with alcohol and then remove the alcohol (a process which leaves as much as .5 percent alcohol behind). Hairless Dog Brewing Company invented a brewing process in which alcohol is never introduced.
Hairless Dog Co-Founder Paul Pirner, one of the founding members of the recently-formed Adult Non-Alcoholic Beverage Association, says, "Dry January is no longer a month you have to suffer through with lifeless non-alcoholic drinks. Along with our partners in the ANABA, we're revolutionizing the industry by offering a 0.0 percent ABV.
“As a former home brewer, it's important to me that Hairless Dog provides the full craft beer experience—from pour to mouthfeel to flavor. Whether you're serving as a designated driver for the night, challenging yourself to a month of less or no alcohol, or adopting an alcohol-free lifestyle, our Survival Kits give people a fun way to participate in Dry January with great non-alcoholic beer and some cool gear as well."
In 2022, the company will update its recipes and designs for its cornerstone brews: Citra Lager, India Pale Ale, and Black Ale.
Related: Whole Foods Expands Non-Alcoholic Selection With Two Roots; Consumers Take ‘Mindful’ Approach to Adult Beverages: Report.