Instacart is working with OpenAI, the developer of ChatGPT, an artificial intelligence chatbot, to create “Ask Instacart,” reports Winsight Grocery Business. The feature will answer questions about the service, as well as more general food-related questions, like “what should I eat for breakfast?"
The grocery delivery service said that “Ask Instacart” will give customers “inspirational, shoppable answers,” according to the report. It will work with Instacart’s own AI, product data, and information from the company’s retail partners.
“Grocery shopping can require a big mental load, with a lot of factors at play, like budget, health and nutrition, personal tastes, seasonality, culinary skills, prep time and recipe inspiration,” said JJ Zhuang, chief architect at Instacart, in a statement. “What if AI could take on that mental load, and we could help the household leaders who are commonly responsible for grocery shopping, meal planning, and putting food on the table—and actually make grocery shopping truly fun? Instacart’s AI system when integrated with OpenAI’s ChatGPT will enable us to do exactly that.”
Instacart expects the new technology to come out later this year. Full Story
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Image: Instacart